Made slowly,
worn often

1. 01

   Cloth

   Chanderi and mul from Madhya Pradesh, block prints from Bagru, linen and satin woven to our weight. We buy for one run at a time.

2. 02

   Cut

   Every style is drafted and cut at our own manufacturing unit in Indore, in a run of 25 to 40. Patterns are graded across XS to XXL and checked on three body shapes before the run.

3. 03

   Finish

   Zari, hand-rolled hems and covered buttons are done by the same two hands for the whole run, so every piece in it matches.

4. 04

   Number

   Each piece is stamped with its number on the inside label. The number on your bag is the number you receive.

Ten collections

• KurtisChanderi, mul and handloom cotton. Cut straight, finished by hand.→
• Kurta SetsKurta, bottom and dupatta, matched so the morning takes one decision.→
• TopsSilk blouses and knit tops that carry a look on their own.→
• ShirtsCrisp poplin and soft satin. Cut a little relaxed, never boxy.→
• Co-ord SetsTwo pieces, one decision. Matched sets that dress in a minute.→
• CorsetsStructured bodices with boning you cannot see and a fit you can feel.→
• DressesBias slips, tea dresses and blazer dresses, midi and longer.→
• Western WearSatin, linen and crepe. Clean lines for the week and the weekend.→
• Professional WearTailoring that behaves in a meeting and still moves at six.→
• Ethnic WearAnarkalis, lehenga sets and festive pieces with hand-finished zari.→